Privacy Cryptocurrency ZenCash (ZEN) Rebrands to Horizen


ZenCash (ZEN), a privacy-focused cryptocurrency platform, has officially rebranded to Horizen, as part of an effort to expand the reach of its consumer and commercial-oriented products and services.

According to information provided to us by Horizen Senior Marketing Manager, Jonathan Teplitsky, the decision to rebrand was a product of months of interviews with a number of community member categories.

The brand development research took into account the perspectives of community members, including node operators, miners, leadership team, community members, former government regulators, and major institutional investors.

With the rebrand, the Horizen team believes it can better achieve the major goals detailed in its roadmap, including the development of a privacy-focused smart contract system for decentralized applications (DApps). This system ultimately enables Horizen to move beyond a pure cryptocurrency play, allowing developers and companies to better interact with the Horizen blockchain to create platform ecosystem.

After a more than a year of rapid technical, commercial, and community development, ZenCash’s mission and vision have grown significantly. It became important to the project team and community to reflect this growth and refined strategic thinking in the branding.

Horizen’s¬†cryptocurrency will retain the symbol ZEN, which is currently available for purchase on top exchanges, including Binance. ZEN is currently ranked 64th in the¬†AltDex¬†100 Index¬†(ALT100), a benchmark index for large-cap cryptocurrencies and tokens.

This news comes just a month after Horizen began paying out the rewards for its new Super Nodes, which were designed to add two major improvements to the project’s network.

  1. Tracking and payments will be brought on-chain, making the Horizen protocol more efficient and scalable.
  2. Sidechains are introduced to expand Horizen’s platform utility, allowing for the integration of third-party technologies.

Transitioning from ZenCash to Horizen could prove to be a smart move, as previous data shows that similar branding events have created value for other large-scale projects. This ultimately works to benefit the investors backing the project.

More: ZenCash Jumps 50% in July Leading up to First Super Node Rewards

Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.

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