Zcash Company Rebrands to the Electric Coin Company

via quoteinspector.com

The company behind¬†privacy coin Zcash (ZEC) announced Thursday that it is rebranding from Zcash Company to Electric Coin Company to better differentiate itself from Zcash’s non-profit foundation and the coin itself. The change also mirrors the company’s legal name, which has always been Zerocoin Electric Coin Company, LLC.

According to the announcement, the Electric Coin Company will continue to solely focus on supporting Zcash, including research and engineering that they admit might never even be adopted into the software. The team currently stands at around 30 individuals, focusing both on tech development and driving awareness and adoption.

The following developments will be rolled out in the coming months, as detailed in the announcement:

  • The Electric Coin Company brand.
  • The Electric Coin Company information will be moved from z.cash¬†to a new domain with its own website. This includes company and team information and the company-maintained blog.
  • Company email addresses will change to the new domain.
  • Social media properties including¬†Twitter,¬†LinkedIn,¬†Facebook¬†will change to reflect the new name.

Zcash’s last major update came when Coinbase added the coin to Coinbase Earn, a new section of the website that allows users to earn cryptocurrency while learning by completing specific tasks like watching videos. However, the crypto community was largely unimpressed by the lowly $3 reward.

ZEC is currently trading for $53.19, giving the project a $316.3 million market cap.

More: Goodbye, Zcash Company. Hello, Electric Coin Company
Similar: Privacy Cryptocurrency ZenCash (ZEN) Rebrands to Horizen

Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.

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