‘Assassin’s Creed’ Creator Ubisoft Joins the Blockchain Gaming Alliance
Ubisoft, the French gaming giant responsible for major series like Assassin’s Creed and Far Cry, has joined the Blockchain Game Alliance, a coalition of gaming and Blockchain companies set on bringing blockchain technology to the gaming industry.
— Blockchain Game Alliance (@BGameAlliance) September 27, 2018
According to the official website, there are currently 9 companies and foundations active within the alliance, including Ubisoft. Other notable names include ConsenSys, Enjin and Ultra, a new blockchain project that is developing a PC game publishing platform and marketplace that offers the first token-based, decentralized alternative to Steam.
“We believe that by supporting each other and by having some of the brightest minds in the industry facilitate research and development, together we can drive disruptive change and deliver a fully fledged and improved user experience,” said Nicolas Gilot, co-CEO of Ultra.
The new alliance is set up in a way that each entity can share knowledge and collaborate on research to help lay out the foundation for blockchain gaming. The Alliance was announced at the inaugural Blockchain Game Summit on September 25.
Given the significant overlap between the gaming and cryptocurrency markets, many see the key to mass adoption of blockchain technology as directly tied to games. We recently reported that the team behind Loom Network (LOOM), a blockchain ecosystem for games and social apps, even believes that the first killer dApp to gain one million, or even 100,000 users will help pave the way for adoption across the entire industry.
While integrating blockchain into gaming is still in its infancy, the combined expertise of the Blockchain Game Alliance should help provide pivotal guidance on the road ahead.
Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.