TSM Partners With Hasbro to Sell Fortnite-Branded NERF Toys

TSM’s Daequan, Hamlinz and Myth (Hasbro / Twitter)

Santa Monica-based esports organization Team SoloMid (TSM) has partnered with Hasbro (HAS) to promote the new Fortnite-branded NERF blaster.

According to info released on the arrangement, TSM has negotiated with Hasboro to receive a sponsorship fee to help promote the Nerf Fortnite AR-L Elite Dart Blaster. This deal is reportedly separate from the licensing deal between Hasbro and Fortnite publisher Epic Games.

The arrangement will feature TSM’s 3-man competitive Fortnite team, Myth, Daequan and Hamlinz. The trio will appear in international commercials and other events where they will recreate some of their top Fortnite battles IRL — yes, you read that correctly, TSM is going to do some televised LARPing with NERF guns.

via hasbropulse.com

“It’s going to be something really interesting, especially to the younger¬†Fortnite¬†community, and for us it’s always important to connect with the younger fan base,” TSM CRO Brad Sive said.

More: Nerf Fortnite AR-L Elite Dart Blaster
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