Tencent (TCEHY) Launches Pokémon Go-Style Blockchain Game in China
Let’s Hunt Monsters is an iOS game that combines the AR hunting mechanics found in Pokémon Go with the blockchain-based collectibles functionality.
According to a recent report by the South China Morning Post, Let’s Hunt Monsters has already become the most downloaded free game in China’s iOS App Store, largely due to the current absence on Pokémon Go in the country as a result of the direct ban on Google Maps in the country.
The game generates revenue for Tencent through two major revenue streams: in-game microtransactions and marketing collaborations with brick and mortar stores looking to drive foot traffics to their locations.
All digital assets are stored on Tencent’s own internal blockchain platform and can be redeemed for in-game credits rather than real money.
This isn’t Tencent’s first foray into blockchain gaming. As we previously reported, the company partnered with blockchain esports entertainment platform Sliver.tv to create a dedicated esports channel for the battle royale game Ring of Elysium.
The launch of Let’s Hunt Monster comes roughly three months after China lifted its ban on new video games after nearly a year of keeping games from getting released. Tencent is still waiting on government approval to monetize PUBG and Fortnite within the country.
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