Take-Two CEO: Esports Are Just Getting Started
In a recent interview on CNBC’s Fast Money, Zelnick touched on the second official draft for Take-Two’s NBA 2K League, the gaming giant’s esports league featuring their flagship NBA 2K franchise.
“The first season ended with a great result, and everyone’s looking forward to the April 2 tip-off,” said Zelnick. “Over 250 million people worldwide consume esports as a form of entertainment. About half of them, 125 million, are avid esports watchers.”
As we previously reported, Season 2 of the NBA 2K League will feature a prize pool of $1.2 million, a step up from the previous season’s $1 million. The 18-week season is set to tip-off on April 2 and will feature an expanded list of 21 teams, each representing an NBA franchise.
“We’re having a record year with NBA 2K, so one of the things we love is that when there are more hits in the market, there are more people engaged and the entire market grows,” Zelnick added. “So we’re going to sell more units of NBA 2K this year than ever before, we’ll have higher recurrent consumer spending than ever before.”
Despite the optimism and the clear potential for esports adoption, Take-Two’s stock has underperformed over the last few months and is now down over 14% YTD.