Salesforce CEO Marc Benioff Reveals That a Blockchain Product May Be in the Company’s Future

Voyager
Voyager

Salesforce CEO Marc Benioff revealed to Business Insider’s Julie Bort in a Fireside Chat that Salesforce is working to integrate blockchain into the company, and may even release its own cryptocurrency.

Benioff explained that while in Switzerland at the World Economic Forum, he was engaged in a conversation by an attendee of a crypto conference going on in confluence. In a moment of serendipity, Benioff began thinking about the possibilities.

“I had been thinking a lot about what is Salesforce’s strategy around blockchain, and what is Salesforce’s strategies around cryptocurrencies and how will we relate to all of these things,” he explained.

The company hopes to have a blockchain solution to announce at this year’s Salesforce Dreamforce conference in September.

 
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