Pornhub: Less Than 1% of Subscribers Pay in Crypto

Marco Verch / Flickr
Voyager
Voyager

Pornhub, the largest porn site on the internet, made headlines last April for announcing that it would begin accepting select altcoins as a form of payment for platform subscriptions that give users access to premium adult content.

However, in a recent email to TNW, Pornhub revealed that “less than 1% of purchases made” on the platform are¬†with cryptocurrency. While the company did not specify exactly how much revenue that equates to, Pornhub had more than¬†28.5 billion visits¬†last year alone.

This news comes after Pornhub¬†announced¬†in June that¬†it would start accepting¬†ZenCash¬†(ZEN), a privacy-focused cryptocurrency that recently rebranded to Horizen, and¬†TRON¬†(TRX), a digital currency fueling the project’s decentralized internet ecosystem.

These two major cryptocurrencies were added just months after Pornhub began accepting Verge (XVG), another privacy-focused cryptocurrency after the project staged a massive, controversial crowdfunding campaign to raise $75 million.

Pornhub also recently revealed a partnership with PumaPay (PMA) to integrate its comprehensive billing protocol that combines the best of traditional payment methods with blockchain-based solutions.

The protocol reverses the mechanics of a traditional blockchain transaction, enabling merchants to essentially “pull” crypto funds from their customers’ account. This functionality will allow PornHub subscription customers to set up recurring crypto payments and could help drive adoption.

Despite the lack of early traction, Pornhub remains optimistic that users will eventually open up to the new payment method.

“We expect to see widespread adoption of crypto[currency] and blockchain on our site in the near future,” a spokesperson added.

More: Pornhub: Less than 1% of users buy subscriptions with cryptocurrency
Photo: Marco Verch / Flickr

Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.

 
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