Here’s How Ninja Earned $10 Million Streaming Fortnite in 2018
The exciting year in gaming wrapped up with a 12-hour NYE Fortnite live stream hosted by Tyler “Ninja” Blevins that featured numerous guest appearances and a failed attempt to convince New York City to floss.
Statistically speaking new years on twitch has 30% less viewers than normal. We didnt break a peak viewer record yesterday… but we had over 150k concurrent viewers for 12 hours… and peaked at 266k. THANK YOU for everyone who tuned in! And I hope you all have an amazing year.
— Ninja (@Ninja) January 1, 2019
While Ninja’s New Year’s Eve event wasn’t record-breaking, it did mark the culmination of an incredible year for the 27-year-old streamer.
In a recent interview with CNN, Ninja revealed that he earned roughly $10 million in 2018 alone, on the back of a booming live stream following and numerous sponsorships with top-brands, including Samsung, Uber Eats and Red Bull.
To accomplish this revenue feat, Ninja devoted nearly 4,000 hours to Fornite this year alone, the equivalent of 12 hours a day.
While many equate professional gamers to athletes, Ninja previously revealed that he sees himself more like a small business owner, likening gaming to a small coffee shop. “They’re gonna find another coffee shop if you’re not there … you have to be there all the time,” he said.
This approach to streaming is paying off, as Ninja estimates that 70% of his income comes from revenue generated on Twitch and YouTube, where he has 12.5 million and 20 million followers, respectively.