Here’s How Ninja Earned $10 Million Streaming Fortnite in 2018

Ninja’s streaming room via YouTube

The exciting year in gaming wrapped up with a 12-hour NYE Fortnite live stream hosted by Tyler “Ninja” Blevins¬†that featured numerous guest appearances and a failed attempt to convince New York City to floss.

While Ninja’s New Year’s Eve event wasn’t record-breaking, it did mark the culmination of an incredible year for the 27-year-old streamer.

In a recent interview with CNN, Ninja revealed that he earned roughly $10 million in 2018 alone, on the back of a booming live stream following and numerous sponsorships with top-brands, including  Samsung, Uber Eats and Red Bull.

To accomplish this revenue feat, Ninja devoted nearly 4,000 hours to Fornite this year alone, the equivalent of 12 hours a day.

While many equate professional gamers to athletes, Ninja previously revealed that he sees himself more like a small business owner, likening¬†gaming to a small coffee shop.¬†“They’re gonna find another coffee shop if you’re not there … you have to be there all the time,” he said.

This approach to streaming is paying off, as Ninja estimates that 70% of his income comes from revenue generated on Twitch and YouTube, where he has 12.5 million and 20 million followers, respectively.

Heading in 2019, Ninja is looking to build off his streaming successes to establish additional revenue streams, including a clothing brand and music.

More:¬†‘Ninja,’ the Fortnite streamer who’s one of video gaming’s biggest stars
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