Discover (DFS) Sponsors PAX East, Its First Foray Into Esports
Stop by our booth today at #PAXEast and take a GIF or photo during the Discover Card Tekken 7 Showdown.
— Discover (@Discover) March 29, 2019
According to the company, Discover is the presenting sponsor of PAX Arena, which is hosting tournaments in Super Smash Bros. and Magic: The Gathering throughout the weekend, in addition to the Discover Card TEKKEN 7 Showdown that took place on Friday.
“The esports community continues to grow, which means more and more of our customers, and potential customers, are gathering on platforms like Twitch and at conventions like PAX East, so naturally we want to be there,” said Discover SVP Ryan Scully.
The sponsorship provides Discover with Twitch advertising time throughout the duration of the conference. Discover sells a number of banking and credit card products to college-age adults and students, making PAX East and Twitch ideal for the company.