Dilly Dilly: Bud Light Is Now the Official Overwatch League Beer Sponsor

via Bud Light (YouTube)

Overwatch League (OWL) has announced a partnership with Anheuser-Busch InBev (BUD) that makes Bud Light the official beer sponsor for the remainder of the 2019 season.

According to the announcement, the arrangement comes just in time for the first Homestand event, now dubbed the Dallas Bud Light Homestand Weekend, where the competition will be outside of the Blizzard Arena for the first time.

“We’re very happy to be working with a company that finds value in bringing fans together to celebrate the very best in competitive entertainment,” said Brandon Snow, the chief revenue officer of Activision Blizzard Esports Leagues.

Bud Light will also be sponsoring ESPN2 and ABC broadcasts of the events, produced by the Overwatch League team.

Anheuser-Busch SVP Jo√£o Chueiri added, “Bud Light was one of the early adopters of esports with our Bud Light Esports All-Stars program years ago and we are excited to expand our footprint with the premier esports property in Overwatch League.”

This news comes around two months after OWL announced that Coca-Cola (KO) has joined the league as its official non-alcoholic beverage sponsor.

More: OWL Announcement
Related: Coca-Cola Joins Overwatch League as the Official Beverage Sponsor

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